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Documents matching your search: 13 [shown 4] - Sorrell Avoids 24/7 Real Media Quioestn
Accordance to query: 89.69%
Fragments of message :
... Sorrell Avoids 24/7 Real Media Quioestn
WPP Chief Exec Focuses on New Media, Globalization - but Not Rumored Deal PALO ALTO, Calif...
... com) -- WPP Group Chief Executive Martin Sorrell was the keynote speaker at a Silicon Valley entrepreneur conference today and talked about everything except what many in audience really wanted to hear: his rumored deal for 24/7Real Media...
... But when a reporter asked afterward about the deal for 24/7 Real Media, a third-party ad-serving network, he responded: "It's not your business...
... " The New York Post today reported the possible purchase of 24/7 Real Media by WPP for more than $600 million...
... Sorrell highlighted in his speech a feeling among his clients of rebellion against the high cost of traditional media, particularly in light of its declining audience...
... "Clients are experimenting because they are sick and tired of media escalating faster than the general price of inflation," he said...
... He added, however, that he is a strong believer in live events such as the Super Bowl, World Cup or Academy Awards and expected their pricing to remain strong because there are few events that bring mass audiences together...
... His goal is to shift a considerable portion of WPP's revenue from traditional advertising to new media, research and measurement...
More: http://stakh.com/blogen/post_1178458455.html
- Comcast.net Taps Yahoo for Display and Video Ads
Accordance to query: 3.79%
Fragments of message :
... com) -- Yahoo has inked a deal with Comcast that allows it to sell 80% of display and video advertising across the Comcast...
... AOL and Microsoft, along with Yahoo, were competing for display and video, according to a Comcast executive close to the deal...
... The executive close to the deal said Comcast expects to generate $1 billion in revenue in the next five or six years through combination of the display/video and search/text ad contracts, plus ads sold by its own interactive and Comcast Spotlight sales forces...
... net's display and video advertising to sell in-house and bundled as cross-platform and local deals...
More: http://stakh.com/blogen/post_1178458658.html
- Spam experts at MIT lift curtain on search
Accordance to query: 3.74%
Fragments of message :
... On the other hand, the search engine that does come up with a working solution will want to keep that trick out of its competitors' hands...
... Yerazunis suspects that even people in the academic realm are keeping a closed lid on solutions to search spam, because the payoff is huge...
... She thinks it's real ignorance of people not from a technical background wanting to join what is now a major business...
More: http://stakh.com/blogen/post_1175697628.html
- BURNFEED : )
Accordance to query: 2.79%
Fragments of message :
... Maybe Google CEO Eric Schmidt was right when he (allegedly) told Murdoch that the MySpace acquisition will prove to be the best deal of his life...
... It works much like Wikipedia in that anyone can submit information, however, Citizendium requires users to register with their real names, and its articles are governed by an editorial board, in the hope that this will ensure the site has more authority...
More: http://stakh.com/blogen/post_1175697714.html
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