Big changes on Google (P1, P2)

PART1: Big changes on Google to come

Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes. Google has given the update the name "Bigdaddy".

What is Google's Bigdaddy update?

Google uses a network of data centers with different IP addresses to answer search queries. These decentralized servers share the workload of indexing web sites.

Bigdaddy update is not an algorithm update but a change in Google's data center infrastructure. It contains new code for sorting and examining web pages.

Less spam, more content and a new Google spider?

Google is updating the data center infrastructure to handle potential spam problems such as 302 redirections or canonical URLs more efficiently. In addition, the new infrastructure will allow Google to develop more advanced algorithms and larger databases.

Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

- www.example.com
- example.com/
- www.example.com/index.html
- example.com/home.asp

But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set.

Another reason for the new data center infrastructure is that Google wants to be able to index different content types. Google is now testing a new search engine spider that is based on the Mozilla browser.

The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files.

It's hard to tell how the Bigdaddy update will affect your web page rankings. If you have a spam free web site with good content and many incoming links, the update should have a positive effect on your Google rankings.

PART2: Google's Big Daddy update - Is your site supplemental?

Google's latest update Big Daddy continues to cause problems for some webmasters.

On the popular WebmasterWorld forum, many webmasters have reported that all of their web pages except for their index page have been moved to Google's supplemental index.

What are supplemental results?

Supplemental results in Google are from an alternate index. Google usually only uses this index if they cannot find relevant results in their normal index. That means that this index is only used for very obscure queries.

Google augments results for difficult queries by searching a supplemental collection of web pages. Results from this index are marked in green as "Supplemental."

Being in the supplemental index generally means that your web pages won't be included in the result pages for normal queries anymore.

Why does Google put so many web sites in the supplemental index?

It seems that this is simply a bug in the transition to the new Google data centers. One of the main reasons for Google's latest update was that Google wanted to solve problems with canonical URLs.

It might be that Google makes some web sites supplemental to identify the main domain of the site. Then Google might respider these sites using the new algorithm that can better handle canonical URLs.

What can you do if your web site is affected?

In the WebmasterWorld forums, a Google employee who posts under the name Googleguy asked webmasters to send their feedback to Google:

"I'm happy to ask someone to check this out. Please send an email to sesnyc06 [at] gmail.com with specific domains and the keyword 'gonesupplemental'.

I have a theory about this, which I'm asking the crawl/index guys to check out, but I'll need 5-10 specific examples to check if my theory holds. If my guess is right, I'll try to get the crawl/index folks to get things back to the previous behavior."

You shouldn't worry too much if your web site has been moved to Google's supplemental index. As soon as Google has rebuilt the new index, your web pages should be back in Google's main results.

If your web pages are still in the supplemental results in a week or two, contact Google at the email address mentioned above.

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High rankings with ethical methods

Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable.

For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them.

They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.

If you use a web site promotion tool that uses these unethical tricks and techniques, you'll put your web business at severe risk. Unethical tricks might work for some time but they are not a good idea if you want lasting results.

Search engines consider the following search engine optimization techniques as SPAM

automatically generated doorway pages
cloaking and false redirects
keyword stuffing
hidden text or hidden links
pages loaded with irrelevant words
duplicated content on multiple pages
misspelling of well-known web sites
unrelated and centralized link farms
other methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.

Use only ethical search engine optimization techniques that produce lasting results:

optimization of existing web pages, HTML code and web page contents

organic link building with related web sites

building a win relationship between webmasters, web surfers and search engines

Search engines want to find the web sites that offer the most value to web surfers. Our tools help you to build such a web site.

Ethical search engine optimization is about everyone winning.

Ethical search engine optimization leads to a symbiotic relationship:

Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
Searchers: They win as they are getting what they ask for from the search engines. They search for "green widgets" and get a page about green widgets.
Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer.