Content
12 February 2007, 18:48
The right click distance can improve your SE rank
If you read this
newsletter regularly, you will know that there are many factors
that can influence the ranking of a web page on search engines. A factor that is
overlooked by many webmasters is the click distance.
What is click distance?
Click distance is the number of clicks it takes to get to a web page from the
home page of your web site. If you need 5 clicks from your home page to go to
page A and 2 clicks from you home page to get to page B then page B has a
smaller click distance than page A.
Why is click distance important?
Some search engines, including Google, seem to take click distance into account
when calculating the ranking of web pages. The lower the click distance, the
more value is given to a web page.
In addition to the click distance, some search engines might also take the
directory structure into account.
A web page with the URL www.example.com/page1.htm is considered more important
than a page with a URL that points to a sub directory: www.example.com/main/text/finance/page2.htm
How can you influence the click distance on your web site?
It's likely that a clean site with less click distance gets better Google
rankings than a site with a cluttered navigation.
An easy way to make every page of your web site available with at most two
clicks is putting a sitemap link on every web page. Using Google's Sitemaps
service doesn't help because it does not change the click distance of your web
site. You have to put a normal sitemap on your web site.
If you use a normal
sitemap on your web site then you don't have to participate
in Google's Sitemaps program because Google will find all of your pages through
your regular sitemap.
Copyright © 2007 Stakh SEO News ST-K
[01] [02] [03] [04] [05] [06] [07] [08] [09] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] |