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06 May 2007, 13:32
Ask to launch adsense competitor
AskAs a part of
Ask Sponsored Listings (ASL), Ask will launch a new contextual
advertising platform in the week of May 21st. This was confirmed by Paul Vallez,
Director of Product Management. This looks like a serious attempt to compete
with Google Adsense.
I think Ask perfectly understands the weak point of the adsense platform:
transparancy. Many adsense publishers (like myself) will agree that Google is
providing minimal information. Publishers have no insight in the revenue share,
the performance of individual ads and the type of advertisers. Advertisers have
to deal with pretty poor statistics regarding contextual advertising. Ask may
have a strong selling point by providing better and transparent tools.
The ‘problem’ remains that
publishers will not exchange adsense for ASL when
that will decrease their revenue. Transparancy or not, it’s the $$ that count.
It will be a challenge for Ask to achieve the same coverage and CPC as Google
currently has. I certainly hope they will.
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